Summer Fridays is a skincare brand that has captured the hearts (and bathroom shelves) of beauty enthusiasts worldwide. Founded in 2018 by influencers Marianna Hewitt and Lauren Gores Ireland, Summer Fridays was born out of a shared passion for creating clean, effective skincare products with Instagram-worthy packaging. Their mission? To deliver skincare that’s not only safe and cruelty-free but also beautifully designed, offering an experience as luxurious as it is approachable.
In just a few years, Summer Fridays has quickly become a cult favorite, with products now stocked at retailers like Sephora, Meeny Meeny, and featured across social media by skincare fans and beauty experts alike. Let’s dive into what makes Summer Fridays so special and explore some of their top products.
The Appeal of Summer Fridays: Clean, Effective, and Beautiful
Summer Fridays is all about providing skincare essentials that are clean and simple. The brand is cruelty-free, paraben-free, sulfate-free, and vegan, aligning with a growing demand for transparent, eco-friendly products. While these clean-beauty promises set them apart, Summer Fridays also stands out for their minimalist, high-impact packaging. Each product comes in sleek, pastel-toned tubes or bottles, making them a pleasure to see on your shelf and easy to share on social media.
Their philosophy centers on simplicity: they believe in the power of a streamlined skincare routine filled with products that truly work, without unnecessary fillers or harsh ingredients. From hydrating masks to nourishing serums, each product is formulated with the user experience in mind—meaning it’s gentle enough for most skin types yet potent enough to deliver visible results.
Bestsellers: The Icons of Summer Fridays
Since their launch, Summer Fridays has expanded their range from a single iconic mask to a full lineup of skincare essentials. Here’s a look at some of their most beloved products:
1. Jet Lag Mask
The Jet Lag Mask is the product that put Summer Fridays on the map. Known for its creamy, hydrating formula, this mask works wonders on dry, tired skin—whether you’re dealing with long flights or just everyday stress. It’s packed with skin-loving ingredients like chestnut extract, vitamin C, and ceramides, providing intense moisture and leaving skin feeling soft and plump. This mask is so versatile that it can be used as a regular mask, an overnight treatment, or even as a daytime moisturizer.
2. CC Me Serum
For those seeking a radiant glow, the CC Me Serum is a favorite. This vitamin C serum is formulated to brighten dark spots and even out skin tone without causing irritation. Unlike some vitamin C products that can be too harsh for sensitive skin, the CC Me Serum is gentle enough for daily use. It combines two forms of vitamin C with squalane and peptides to boost skin elasticity and hydration. The lightweight texture absorbs quickly, making it a perfect layering piece in any skincare routine.
3. Cloud Dew Oil-Free Gel Cream
The Cloud Dew Oil-Free Gel Cream is a dream come true for those who crave lightweight hydration. It’s a gel-based moisturizer that feels airy and fresh on the skin, making it perfect for combination and oily skin types, especially during warm months. Formulated with hyaluronic acid, amino acids, and antioxidants, Cloud Dew provides a refreshing burst of moisture without leaving any greasy residue. It’s perfect for layering under makeup or SPF for a dewy, natural glow.
4. Lip Butter Balm
One of the most recent Summer Fridays hits is their Lip Butter Balm. Available in tinted and untinted versions, this balm is designed to keep lips soft, smooth, and hydrated. With shea butter and murumuru seed butter, it’s ultra-nourishing and has a soft, buttery texture that glides on effortlessly. Plus, it comes in subtle, universally flattering shades that enhance natural lip color without being too overpowering.
5. Light Aura Vitamin C + Peptide Eye Cream
The Light Aura Eye Cream is a newer addition but has already garnered rave reviews for its brightening and de-puffing effects. Featuring a blend of vitamin C and caffeine, this eye cream targets dark circles and puffiness, helping to awaken tired-looking eyes. It also includes peptides and cloudberry oil for an added boost of moisture and anti-aging benefits.
Sustainability Efforts and Ethical Practices
Summer Fridays doesn’t just focus on clean beauty but also emphasizes sustainable and ethical practices. Their packaging is recyclable, and they’ve made an effort to reduce the environmental impact of their products wherever possible. For example, they use FSC-certified paper for packaging and glass bottles to replace plastic in some products. Summer Fridays continues to explore new ways to improve its sustainability efforts, including responsible ingredient sourcing and carbon-conscious shipping.
The brand is also committed to transparency with their consumers. Each product page lists the full ingredient list, so customers know exactly what they’re putting on their skin. This level of transparency has helped build a loyal community around Summer Fridays, as customers feel informed and confident in the brand’s products.
The Summer Fridays Experience: Self-Care and Simplicity
Part of the allure of Summer Fridays is its embodiment of self-care. The brand’s products feel indulgent yet practical, making them an ideal part of any daily skincare ritual. With formulas that focus on quality ingredients and versatile, multi-functional usage, Summer Fridays simplifies the skincare routine, encouraging users to slow down and take a moment for themselves.
Summer Fridays also embraces an inclusive community on social media. Founders Marianna and Lauren frequently share skincare tips, beauty advice, and updates about the brand’s newest releases, making their followers feel like part of the journey. This sense of community has been instrumental in building Summer Fridays’ dedicated fan base.
Final Thoughts: Why Summer Fridays is Worth the Hype
In a saturated skincare market, Summer Fridays has managed to create a distinct identity focused on clean, effective, and Instagram-worthy products that deliver results. With a brand ethos rooted in simplicity and sustainability, they’ve struck a chord with consumers who value high-quality, cruelty-free skincare.
Whether you’re a skincare newbie or a seasoned pro, Summer Fridays offers something for everyone. With products like the Jet Lag Mask and CC Me Serum, you can create a streamlined skincare routine that nourishes your skin and fits into your lifestyle. If you’re looking to add a touch of luxury to your daily routine without sacrificing effectiveness or ethics, Summer Fridays might just be your perfect match.
Have you tried Summer Fridays? Let us know your thoughts on the brand and your favorite products in the comments!
Click here to begin shopping for your Summer Fridays travel-sized skincare essentials.
(Open AI, 2024)